Marketing as a learning organization

Konrad Krafft, Managing Director at doubleSlash, published an article on "Marketing as a learning organization - efficient communication through the formation of a marketing community" in the current Marketing Yearbook.

In terms of content, the Marketing Yearbook primarily covers success stories of various marketing projects, practical experience and knowledge from marketing research.

In his article, Konrad Krafft describes how communication in marketing can take place with the help of modern technology and what challenges there are in marketing today. A marketing community meets these challenges and facilitates internal and external communication.

Communities such as Facebook or XING are currently widespread and are used by many people. Companies use this fact for their communication with end customers. One example is the corporate Facebook page of Hugo Boss.

However, the principles and techniques of such communities can also significantly improve internal company communication. Be it the coordination of projects or the integration of suppliers and business partners. This can be particularly advantageous for marketing departments that rely on global communication. Communities offer a high level of transparency, even with a large amount of information. Conflicting concepts can thus be better recognized.

You can find an excerpt from the article here. If you would like to find out more about the article, please feel free to contact us.

A free webcast on building a marketing community will take place on June 17.